Data-driven paid media optimization across Google, Facebook, Instagram, and LinkedIn — engineered for maximum ROAS and efficient scale.
Custom audiences, lookalike modeling, behavioral targeting, and persona-based segmentation that puts your ads in front of the right people.
Structured experimentation — ad copy, creatives, landing pages, audiences, and bidding strategies — with statistical significance validation.
Smart bidding, manual CPC optimization, target CPA/ROAS adjustments, and dayparting strategies that maximize budget efficiency.
Real-time dashboards tracking CTR, CPC, CPA, ROAS, impression share, and conversion attribution across all channels.
My campaign optimization follows a proven cycle: Audit → Analyze → Hypothesize → Test → Optimize → Scale. Every campaign gets a full funnel audit, data-driven hypotheses, structured A/B tests, and continuous refinement.
I focus on the metrics that matter — not just clicks and impressions, but real business outcomes like leads, revenue, and customer acquisition cost.
Let's optimize your campaigns for better performance, lower costs, and higher conversions.